Chrysler’s Super Bowl ad featuring Clint Eastwood was considered by many to be the best commercial of the big game. It certainly struck a chord in southeast Michigan. It’s a sequel to the wildly praised Imported from Detroit spot from last year featuring Macomb County native Eminem. As sequels go, at least this one was better than Grease 2.

Yes, it’s Halftime in America. That sounds like Obama’s campaign theme. This commercial was as much a campaign ad for Obama as an attempt to sell a Ram. The president has not shied away from noting his support for the auto bailouts, on which Chrysler mounted its comeback. There have been other Super Bowl ads that pull on the heartstrings. I can remember the Budweiser ads where soldiers returning from the war were greeted with building applause while walking through airports. It made us want to thank a soldier and drink a beer at the same time. Now, our rallying cry, the thread that unites us, is a Dodge Dart. I’m on board, especially if Blondie says I should be.

Clint Eastwood

"Be nice to each other and get along ... or else!"

I thought the Chrysler ad was a bit on the dreary side, but that seemed to be the theme this year for the Super Bowl. I felt more like I was watching Blade Runner. I should have seen it coming when the opening Bud Light commercial took on a serious tone. I was hoping a dog would jump in at the end and ask for sausages. That was followed by an extravagant vampire ad to sell headlights. Chevrolet actually intentionally made a post-apocalyptic ad, imploring viewers to buy a Chevy pickup and not a Ford if they want to make it through the Mayan mayhem, and received no small share of criticism for doing so.

But most of the controversy around here was saved for the “Made in China” campaign. Pete Hoekstra, challenging Debbie Stabenow for a Michigan Senate seat, arrived on the national stage and immediately stoked claims of being racially insensitive.

So, I guess the lesson is, Imported from Detroit is a slogan that works, Made in China doesn’t work? Next time, Mr. Hoekstra might want to hire Chrysler’s marketing department to run his campaign.

Maybe New England coach Bill Belichick should have shown the Chrysler ad in lieu of his halftime speech.

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